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TorchMedia - Shopper Media Planning Guide

TorchMedia - Shopper Media Planning Guide
  • #: 135347
  • Price: free ($0.00) In Apple Store
  • Category: Business
  • Updated: 2010-04-30
  • Current Version: 1.0
  • 1.0
  • Size: 2.10 MB
  • Language: English
  • Seller: TorchMedia
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © 2010 TorchMedia
  •  Add to Favorite apps

 

Description

TorchMedia is pleased to offer a unique Shopper Media planning tool for marketers in the FMCG space.

Our utility has been designed to make it easier for marketers and media planners to get an insight into which Shopper Media formats are most suitable for your advertising campaign.

Shopper Media is a vast playing field. There are many different formats, many different shopping channels… and many different types of shoppers!

Using the Planner is simple… just follow the steps and select the variables that reflect your campaign objectives. Once you’ve made your selections, the Planner will calculate which Shopper Media formats will be most effective in meeting your objectives. Too easy.

The calculation system is based on the hundreds of campaign research studies we have implemented and analysed over the past 5 years, and insights gathered from around the globe.

Also included is a run-down of the 8 different types of shoppers you might spot perusing the shelves, a glossary of terms for the uninitiated and the ability to email your Planner results to a colleague or client.

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The information may be outdated (2011-04-15 13:52:50). For actual information go to iTunes

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